According to CNN, Prince Charles, who at some point in the future can look forward to inheriting the United Kingdom, has just signed a book and film deal. Yes, the Prince of Wales is Britain’s answer to Al Gore.
“I believe that true sustainability depends fundamentally upon us shifting our perception and widening our focus, so that we understand, again, that we have a sacred duty of stewardship of the natural order of things,” Prince Charles said in a statement.
“If we could rediscover that sense of harmony; that sense of being a part of, rather than apart from nature, we would perhaps be less likely to see the world as some sort of gigantic production system, capable of ever-increasing outputs for our benefit — at no cost.”
Now why would the future monarch of a country of 60 million people have such an inclination towards ideas about ‘the natural order of things’, eh?
The co-author of the book is former Friends of the Earth director Tony Juniper, who, since leaving the organization in 2008, has been critical of a number of celebrities who promote environmental issues.
Juniper criticized model Naomi Campbell and actress Sienna Miller for not practicing what they preach on the environment, and in an article he accused mogul Richard Branson of “jumping on the global warming bandwagon.”
“The prince and I share similar views on issues of sustainability and the environment. He is in a unique position to express his concern for unsustainable economics, and is committed to highlighting the crisis of our disconnection from nature,” Juniper told CNN.
Juniper has singled out supermodels and Branson – who at least do something – for their hypocrisy, and yet leaves intact the reputation of the prince. This is odd.
The prince is ‘in a unique position to express his concern for unsustainable economics’ mainly because protocol, in theory, precludes him from making political statements. And yet here he is, about to make political statements. Just because it’s ‘green’, it doesn’t mean it’s not political.
As the beneficiary of one the largest estates in England, he also has a unique position on ‘sustainability’, because it increases the value of that estate, the proceeds of which are exempt from corporation and capital gains tax. Lucky, lucky him.
As we have pointed out before, it’s not easy being green… unless you’re filthy stinking rich.
Even more weird is that Juniper should be getting into bed with the future king of England given the number of claims that environmentalism is synonymous with anti-capitalism. It seems that Juniper is more interested in pre-capitalist… feudal… society than anti-capitalist or communist society. Maybe he shares Charles’s keenness for ‘natural orders’.
“Harmony” will warn of the threat big business poses to the environment, HarperCollins said.
If Charles carries on with this preaching to a country experiencing perhaps its most severe recession ever, while sitting on top of a massive stack of cash, he is likely to become an inconvenient monarch. The prince, who reportedly runs his cars on wine… seriously… is going to be making statements equivalent to ‘can’t they eat cake?’. Some might shout, ‘off with his head’. But Charles, the vocal advocate of homeopathy and talking to flowers to encourage their growth… is already off his head.